You are who you hang out with: agents with dynamic identity

The presence of others as well as several other social context’s factors have an affect on the way someone is going to perceive oneself. Whether as unique and distinctive individual, or as part of a group with shared interests among its members, the perception of group membership is going to determine if one’s behaviour is going to be influenced by one’s personal identity or social identity. When a social identity is salient, people tend to cooperate more with members of their group, even when the group’s goals differ from their own personal goals. In this paper, we introduce Dynamic Identity Model for Agents that provides agents with an adaptive identity and behaviour that is adjustable to the social context.